TOUCHPOINT

THE FASTEST MOTORSPORT ON THE PLANET

AND THE ULTIMATE SHOWCASE FOR GREEN AVIATION AND THE FUTURE OF URBAN AIR MOBILITY
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RED BULL LEGACY

The Red Bull Air Race was founded in 2003 and has hosted 94 championship series races around the globe and has attracted spectators and viewers in 187 countries and has been broadcast to an audience of over 230 million viewers and over 2.3 billion media impressions worldwide in its most recent season. It is the largest live spectator sports event in the world attracting over 1m spectators to a single air race on multiple occasions in cities such as Porto and Barcelona.

24M+

SPECTATORS AT LIVE EVENTS

94

RACES IN 34 LOCATIONS
ACROSS 21 COUNTRIES

500+

HOURS OF TV BROADCAST

51

BROADCAST
PARTNERS

2.1B

GLOBAL DIGITAL REACH

IT HAS EVOLVED TO BECOME AIR RACE

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UNLEASH THE EXTRAORDINARY

Building on the significant legacy that the Red Bull Air Race leaves behind, AIR RACE is well placed to deliver one of the World’s most thrilling and pioneering global sporting events – the fastest motorsport on the planet. And beyond racing, AIR RACE is committed to building a legacy that supports the development of clean, sustainable energy, education and empowerment – delivering and supporting a platform that makes a very real and positive difference in the world.

The future promises World first new race categories including electric powered aircraft, EVTOL (vertical take off and landing) and Jetpacks. The future in now!

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TEAMS AND PILOTS

Twelve Elite Race Teams have signed-up for the 2022, 2023 and 2024 race seasons, with twelve further challenger pilots competing in the new second tier Aero Series – including some of the latest and greatest graduates of AIR RACE Academy.

Red Bull maintains its interest in the Air Race with continued sponsorship of former World Champion Martin Sonka in the Elite series.

RACE CALENDAR 2022

The season opener will take place in May 2022 and there are 7 races scheduled to take place at iconic locations in Greece, Portugal, United Kingdom, Russia, Istanbul, United Arab Emirates and Egypt.

‘It is the largest live spectator sports event in the world attracting over 1m spectators to a single air race on multiple occasions in cities such as Porto and Barcelona’.

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CONTENT PRODUCTION

AIR RACE has partnered with Aurora Media Worldwide to develop, produce and distribute cutting edge series footage for the lifecycle of the World Championship (year round content featuring event promotion, racing, Race Academy and Tech Expo).

Aurora is a multi-award winning agency that works with a host of international rights holders, brands and distribution channels including Formula E, Jaguar, McLaren, , EXTREME E, BBC, Eurosport, FOX Sports, FIFA, SKY and CNN.

MEDIA EXPOSURE

AIR RACE has partnered with ICARUS SPORTS to ensure a comprehensive media coverage across a range of global media partners. Broadcast of promotional, live event coverage and strategic content will be delivered through linear and OTT channels ensuring maximum reach to relevant and  engaged audiences worldwide.

ICARUS produces content from over 120 events and 12 in-house TV shows per year, broadcasting more than 30,000 hours of influential content in over 170 countries.

 


49,465,092

Nielsen audience forecast for both Linear and OTT TV broadcast per 2-day Race Event in 2022.

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SUSTAINABLE ENERGY

AIR RACE plans to run its fleet of high-performance race planes on new, zero net carbon aviation fuel. We have partnered with Prometheus Fuels, which will use its Titan Fuel Forge™ technology to create ‘fuel from air’ by reclaiming atmospheric carbon through a proprietary process that strips carbon dioxide (CO2) molecules from the air and energizes them into hydrocarbons that are subsequently made into fuel. The electricity used in the process comes from renewable sources such as solar, wind, wave and hydro, ensuring zero net carbon emissions resulting from the use of the fuel.

BMW’s hybrid venture firm, BMW i-Ventures has also invested in Prometheus fuels.

TECH EXPO

Not simply the Fastest Motorsport on the Planet, but now the Ultimate Proving Ground for the Future of Urban Air Mobility, Aviation and Clean Technology. AIR RACE IS working with a growing network of inspirational technology partners who are pioneering a wide range of sustainable energy and propulsion solutions.

Tech Expo will showcase the latest technological developments in the future of Smart Cities, Urban Air Mobility and Green Technology. Industry experts and key partners will engage in presentations and public forums.

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