MIAMI, Sept. 14, 2021 (GLOBE NEWSWIRE) — Touchpoint Group Holdings, Inc. (OTCQB: TGHI), a media and digital technology holding company, today announced that it has entered into a licensing agreement with World Championship Air Race (WCAR) to utilize the Touchpoint app on iOS and Android devices.
The WCAR Air Race app will provide followers the ability to live stream Air Race events, download content and purchase branded merchandise. WCAR is built on the legacy of the hugely popular Red Bull Air Race, which previously hosted 94 races in 24 countries with an estimated 24 million spectators.WCAR is bringing back the fastest, three-dimensional motorsport on the planet in addition to creating a challenging environment where competitors embrace the latest technological developments in Green Power and Advanced Aerial Mobility to push the envelope of the Global Aviation Revolution. https://youtu.be/VfjEMhNfnsM
The Air Race application will be available for download on any iOS or Android device via Apple’s App Store and the Google Play Store.
Mark White, CEO of Touchpoint, said, “We are extremely excited to have entered into a licensing agreement with WCAR, which will allow us to utilize our Touchpoint platform to enable Nielsen Sport’s 2022 estimate of around 400 million viewers access to Air Race events, content and merchandise. In addition to providing our platform, we will be assiting WCAR enhance engagement with their fan base through influencer marketing and merchandise fullfilment to add further reach and optimize the commercial opportunity. We look forward to building upon this relationship with Willie and his elite team as we continue to grow our platform.”
Willie Cruickshank, Race Series Director, commented ”We are excited to enter this agreement to utilize Touchpoint’s platform for our Air Race app. Providing a dedicated app for Air Race fans has been a major focus of our commercial strategy to live stream events, host content, provide access to our merchandise and offer event ticketing. The Air Race is a continuation of the Red Bull Air Race which, attracted global broadcasts in 187 countries with 2.37 billion media contacts in it’s final year. Combining the excitement of world class sport with live music, entertainment and innovation, Air Race is more than just an air race. Engaging with our audience and distribution of our content is paramount to our long term success and we are confident that our Touchpoint partnership will fulfill this role.”